https://www.brianwhitedux.com/resume-1 daily 0.75 2025-04-16 https://www.brianwhitedux.com/case-study-1 daily 0.75 2025-04-14 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/c3b95f31-7b6c-48c7-bc07-6afa078ca6cd/solution+nav+sketch.jpg Increasing conversions 43% through usability testing and navigation redesign - Make it stand out Initial sketches for the new navigation labels were developed based on the results of our testing. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/4cee2060-1063-464c-b26a-770dae30c0f3/home.png Increasing conversions 43% through usability testing and navigation redesign https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/e01daa4b-72a0-4688-abf7-6772d4291944/new+navigation+wireframe.jpg Increasing conversions 43% through usability testing and navigation redesign - Make it stand out Wireframe depicting the redesigned navigation menu with 'Solutions' and 'Resources' categories. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/a1257088-804a-4e81-8c29-43f1ead3ae52/services.png Increasing conversions 43% through usability testing and navigation redesign - Make it stand out RRD used vague category labels that left users feeling uncertain about the type of content they could expect to find under certain categories. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/24b2ad70-cf26-4ca6-82f9-082919715ad5/new+home+page.jpg Increasing conversions 43% through usability testing and navigation redesign - Make it stand out Redesigned Home page with two new navigations labels, “Solutions” and “Resources”. https://www.brianwhitedux.com/case-study-2 daily 0.75 2025-04-15 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/77547d42-a489-4050-97cd-2f72fa940cdf/UAL+cropped.jpg Increasing product sales 12% by enhancing product discovery - Make it stand out Redesigned homepage working within the e-commerce platform’s limitations. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/71557836-d906-46b0-97c3-e8b687826aac/AdobeStock_305409092.jpeg Increasing product sales 12% by enhancing product discovery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/6b317bc6-81d7-426d-a444-bf8df5f75202/ualhero.jpg Increasing product sales 12% by enhancing product discovery - Make it stand out After: Streamlined hero section provides distinct pathways for users to shop. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/7857da11-fee1-429f-9912-51867dc3be6d/hero.jpg Increasing product sales 12% by enhancing product discovery - Make it stand out Before: User were experiencing choice overload when visiting the homepage. https://www.brianwhitedux.com/case-study-transforming-static-brochures-into-interactive-digital-experiences daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/02f8a272-b23f-4070-b7a8-c8dc51d9d28c/hero.png Case Study: Transforming Static Brochures into Interactive Digital Experiences - Make it stand out Before: User were experiencing choice overload when visiting the Home page. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/14a81d16-f750-440c-bb4e-3cdfc6bb88d2/AdobeStock_145115317.jpeg Case Study: Transforming Static Brochures into Interactive Digital Experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianwhitedux.com/home daily 1.0 2025-04-14 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/cb78ecf1-5944-401d-8cd4-9e1752a841ba/AdobeStock_1018988375.jpeg https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/655cf03a-4cb3-493c-b345-388543a2f08d/ual.jpg https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/7599c874-c0a7-452d-b663-bf79a57495a2/venice+profile+pic+tall.jpg https://www.brianwhitedux.com/about-copy-1 daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/e81113b1-8d47-4cb5-a405-62c39545f501/home-bg.jpg About (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianwhitedux.com/accessibility-evaluation-copy-1 daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/84e56bca-84f9-4824-a814-b5e0917c7414/sortsitev2.png Accessibility Evaluation (Copy) - Make it stand out Figure 1: Level A and AA violations identified by SortSite https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/a6e32b7f-2a8c-4de7-8140-fca0f99be304/stwemac+code+inspectv2.png Accessibility Evaluation (Copy) - Make it stand out Figure 2: Manual code inspection in Google Chrome https://www.brianwhitedux.com/user-research-copy daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/62915775-941d-41a7-aab2-cdc6c8c73e74/affinity+map+V2.png User Research (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/c39ff8b1-9f1f-4828-88ca-4ad41d546bc2/person2.png User Research (Copy) - Make it stand out Person 2 wants to be able to focus on business when traveling https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/32357358-6376-427a-b900-ba04348c7ec9/person1b.png User Research (Copy) - Make it stand out Person 1 believes free nights and discounts drive loyalty https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/bfc2ed5e-9a6a-435f-bbcf-e2064b9aebdb/person3.png User Research (Copy) - Make it stand out Person 3 believes comfort and safety create a sense of “home” https://www.brianwhitedux.com/interaction-design-copy daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/ff419f1b-64a7-4d7a-a286-513d8369b97f/Custom+Size+%E2%80%93+3.png Interaction Design (Copy) - Make it stand out Figure 1: Primary Persona https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/9fa0883a-6b05-4662-b944-971de9662257/wellness+journalhome+screen+small.png Interaction Design (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/c1ac7e51-7faf-47a2-9163-7ddaa6a79a2b/Wellness+Sitemap+V2%402x.png Interaction Design (Copy) - Make it stand out Figure 2: Sitemap https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/d1e3bb42-9aa4-4b44-b439-fcf1a9b1d332/Home+Screen+Wireframes+v3.png Interaction Design (Copy) - Make it stand out Figure 5: Medium fidelity wireframes https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/5ea59ea9-1d79-4285-8ad7-a60ae8a4f88a/handsketched+annotated+wireframes.png Interaction Design (Copy) - Make it stand out Figure 4: Hand sketched wireframe https://www.brianwhitedux.com/home-copy-1 daily 0.75 2025-04-16 https://www.brianwhitedux.com/increasing-conversions-43-copy-1 daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/a1653a92-9b0c-473c-b25e-a726653f3170/services.jpg https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/2faaf638-96bb-47c6-a74a-6dd80b570558/rrd+hero.png https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/e01daa4b-72a0-4688-abf7-6772d4291944/new+navigation+wireframe.jpg https://www.brianwhitedux.com/increasing-product-sales-32-copy daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/5e3f2e62-1f9d-408c-bb2c-6dd34e9a1fc6/hero.jpg Increasing product sales 32% (Copy) - Make it stand out Before: User were experiencing choice overload when visiting the Home page. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/6b35a2fe-006e-44da-841e-a9ab467b817f/ualhero.jpg Increasing product sales 32% (Copy) - Make it stand out After: Streamlined hero section provides distinct pathways for users to shop. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/7ba443c9-13bd-44a2-a44b-e596e80fc682/hero.jpg Increasing product sales 32% (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/a33d7ca4-7606-4368-a519-c8751cc3ef9b/UALcropped.jpg Increasing product sales 32% (Copy) - Make it stand out Redesigned Home page working within the limitations of the platform. https://www.brianwhitedux.com/interaction-design-copy-copy daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/9fa0883a-6b05-4662-b944-971de9662257/wellness+journalhome+screen+small.png Interaction Design (Copy) (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/becf4591-88f7-4cde-a291-6f0909a46d3c/doctors.jpg Interaction Design (Copy) (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianwhitedux.com/home-copy daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/cb78ecf1-5944-401d-8cd4-9e1752a841ba/AdobeStock_1018988375.jpeg https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/655cf03a-4cb3-493c-b345-388543a2f08d/ual.jpg https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/14a81d16-f750-440c-bb4e-3cdfc6bb88d2/AdobeStock_145115317.jpeg https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/7599c874-c0a7-452d-b663-bf79a57495a2/venice+profile+pic+tall.jpg https://www.brianwhitedux.com/increasing-conversions-43-copy-copy daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/2faaf638-96bb-47c6-a74a-6dd80b570558/rrd+hero.png https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/c3b95f31-7b6c-48c7-bc07-6afa078ca6cd/solution+nav+sketch.jpg https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/a1257088-804a-4e81-8c29-43f1ead3ae52/services.png https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/c3b95f31-7b6c-48c7-bc07-6afa078ca6cd/solution+nav+sketch.jpg https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/e01daa4b-72a0-4688-abf7-6772d4291944/new+navigation+wireframe.jpg https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/24b2ad70-cf26-4ca6-82f9-082919715ad5/new+home+page.jpg https://www.brianwhitedux.com/increasing-conversions-43-copy daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/24b2ad70-cf26-4ca6-82f9-082919715ad5/new+home+page.jpg Increasing conversions 43% (Copy) - Make it stand out Redesigned Home page with two new navigations labels, “Solutions” and “Resources”. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/e01daa4b-72a0-4688-abf7-6772d4291944/new+navigation+wireframe.jpg Increasing conversions 43% (Copy) - Make it stand out Wireframe depicting the redesigned navigation menu with 'Solutions' and 'Resources' categories. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/4cee2060-1063-464c-b26a-770dae30c0f3/home.png Increasing conversions 43% (Copy) https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/a1257088-804a-4e81-8c29-43f1ead3ae52/services.png Increasing conversions 43% (Copy) - Make it stand out RRD used vague category labels that left users feeling uncertain about the type of content they could expect to find under certain categories. https://images.squarespace-cdn.com/content/v1/61a9094f6f104566869584b9/c3b95f31-7b6c-48c7-bc07-6afa078ca6cd/solution+nav+sketch.jpg Increasing conversions 43% (Copy) - Make it stand out Initial sketches for the new navigation labels were developed based on the results of our testing.