Brian Whited
UX Design & Research
Helping Fortune 500 companies, B2Bs, and e-commerce brands optimize digital experiences to increase conversions, and drive product sales.
RRD, a Fortune 500 print and communications company struggled with low conversion rates on their B2B website due to unclear navigation labels. By redesigning the main navigation, we improved the information architecture and usability, leading to a 43% increase in conversions.
RR Donnelley
Boosting Conversions 43% with Clearer Navigation
United Ad Label
Increasing product sales 12% by enhancing discovery
United Ad Label, a healthcare labels provider, faced slowing sales in a $1.3 million product line due to poor product discoverability. To address this, we redesigned the homepage and top-level category pages.
About
With a background in design and marketing, I’ve developed and managed digital experiences for Fortune 500 companies across the financial, healthcare, and life sciences sectors. My experience spans research, design, and strategy, ensuring that every solution I create is intuitive, effective, and backed by user insights.
What I Like to Do
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Understanding user behaviors and motivations is essential to creating frictionless experiences. My skills in 1:1 interviews, data synthesis, and usability research ensure that every design decision is informed by real user needs.
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Crafting intuitive, task-focused interactions that help users achieve their goals without unnecessary complexity. Good design should feel familiar and predictable, with clear controls to guide users and prevent unintended actions.
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By analyzing how users think, feel, and interact with a product I ensure designs are easy to learn, effortless to use, and simple to recall—while also helping users prevent and recover from errors.